Branding
The case against another brand refresh
Most identities don't fail because they look wrong. They fail because nobody wrote down how to use them.
Kunal — Graphic Designer
Available for select projects — Q3 2026
DesigningExperiencesThat PeopleRemember.
I'm Kunal — a senior graphic designer and BBA student with hands-on experience across e-commerce platforms like Tata Cliq, specialized in product image editing, A+ content, and digital assets for online branding.
Latest
Cielo E-Commers
Scroll
500+
Projects completed
3+
Years experience
100%
Client satisfaction
15+
Brands worked with
Selected work
Six projects, chosen carefully
Each one shipped, measured and documented. Open a case study for the full thinking — problem, research, system and outcome.
E-commerce Design2026Vitamin C Serum
A premium Vitamin C serum campaign designed for a bright, fresh, and trustworthy e-commerce presence.
Product & UI2026IKEA
A warm, product-focused e-commerce interface designed to make IKEA Singapore feel approachable, visual, and easy to explore.
Social Media Campaign2026CatDog
A bold pet-care campaign designed to communicate puppy nutrition through friendly visuals, clear messaging, and strong product-focused composition.
Branding2026Brand Identity
A bold and modern brand identity built around a clean orange, white, and black visual system.
Real Estate Marketing2026Stay Home
A modern real estate marketing creative designed to present contemporary homes through premium imagery, clear property messaging, and conversion-focused visual hierarchy.
Automotive Advertising2026BMW M4
A cinematic automotive campaign concept built around the aggressive styling, dark character, and performance-focused identity of the BMW M4.
Services
What I'm hired to do
Engagements are scoped as systems, not deliverable lists — so the work keeps working after handover.
01
Brand Identity
Visual identities, brand systems and guidelines built for consistent communication.
02
Logo Design
Distinctive marks and visual symbols designed to give brands a recognisable presence.
03
UI Design
Clean digital interfaces with clear hierarchy, visual consistency and intuitive layouts.
04
Social Media Creatives
Scroll-stopping campaign creatives and content systems built for digital platforms.
05
Product Advertising
High-impact product visuals combining art direction, composition and commercial messaging.
06
Packaging Design
Product packaging designed to balance shelf appeal, clarity and brand character.
07
Print Design
Business cards, promotional materials and print-ready communication with strong visual hierarchy.
08
Campaign Art Direction
Visual concepts that bring imagery, typography and messaging together into cohesive campaigns.
Skills
Craft, tools and temperament
Graphic Design
- Adobe Photoshop
- Illustrator
- InDesign
- Figma
- After Effects
- Premiere Pro
- Canva
Craft & Direction
- Brand Strategy
- Typography
- Colour Theory
- UI Design
- Creative Direction
Soft Skills
- Communication
- Leadership
- Problem Solving
Experience
Three years, three chapters
2023 — 2024
Graphic Designer
Smart Fashion Group
Created social media creatives, promotional campaigns, pamphlets and branded marketing materials across multiple formats. Developed visual compositions with a strong focus on typography, imagery, hierarchy and brand consistency, while adapting creative concepts for different promotional requirements and digital platforms.
2024 — 2025
Graphic Designer
Xico India Management
Designed digital creatives and promotional communication for client-facing campaigns, developing social media graphics, marketing visuals and branded assets based on project requirements. Worked across typography, composition, imagery and layout while refining designs through feedback and maintaining consistency across different communication formats.
2025 — Present
Senior Graphic Designer
Cielo E-Commerce
Designing and optimizing high-volume e-commerce visuals for Tata Cliq, covering product image editing, resizing, retouching, background cleanup, colour correction and visual enhancement. Creating A+ Content and supporting digital assets while maintaining brand guidelines, platform specifications and consistent visual quality. Handling creative requirements from brief to final delivery with a strong focus on accuracy, efficiency and polished product presentation.
Testimonials
What clients say
"Kunal gave us a brand our two-person marketing team can actually run. Six months in, nothing has drifted — that has never happened before."
Recognition
Awards & certifications
- 2023
Web Designing Course
Surjeet Wasu Memorial Charitable Trust
- 2024
Adobe Certified Professional
Adobe
- 2023
Google UX Design Certificate
Google
- 2025
Graphic Design Foundations: Layout & Composition
LinkedIn Learning
- 2024
Graphic Design Foundations: Typography
LinkedIn Learning
- 2026
Brand Design Foundations
LinkedIn Learning
Process
Five steps, every time
No mystery, no reveal theatre. You see the thinking as it happens.
Discover
Interviews, audits and a written definition of what success actually means.
Research
Competitors, context and the constraints nobody wrote down yet.
Sketch
Cheap, fast and plentiful. Decisions get made in pencil, not pixels.
Design
Systems over artefacts — grid, type and colour defined before polish.
Deliver
Files, documentation and a handover so the work survives without me.
About
Three years spent making things legible.
I'm a graphic designer focused on creating clean, engaging visuals for e-commerce, social media, and digital brands. I enjoy turning ideas into thoughtful visual experiences that are clear, consistent, and built with purpose.
My work spans product image editing, A+ content, promotional creatives, and social media design. I pay close attention to detail while keeping brand guidelines, deadlines, and the overall customer experience in mind.
Mission
To create clear and purposeful visuals that help brands communicate better and connect with their audience.
Vision
To keep growing as a designer by combining creativity, precision, and digital thinking to create work that people remember.
Detail matters
Small details can make a big difference in how a design feels.
Design with purpose
Every visual should communicate something, not just look good.
Consistency builds brands
Strong visual systems make every creative feel like part of the same brand.
Always keep learning
Good design keeps evolving with new tools, ideas, and perspectives.
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Journal
Writing on design
- 01
- 02Typography
Negative tracking is not a personality
When tight letterspacing helps a headline, when it quietly ruins legibility, and how to tell the difference.
- 03Design Tips
Designing for the squint test
A five-second exercise that catches more hierarchy problems than a week of critique.
- 04UI Trends
Dark interfaces are a contrast problem
Everyone ships dark mode. Far fewer ship one that stays readable at 40% screen brightness on a train.
FAQ
Practical questions
Contact
Let's make something worth remembering.
Tell me about the project. I reply to every serious enquiry within two working days.